Hulii is the largest independent daycare provider in the Rhine-Neckar region. With the planned expansion into new areas, including educational toys, media content, and learning opportunities, a rebrand was necessary to combine all business areas under a strong, uniform brand.

Our approach: to design Hulii as a child-friendly, cheerful brand. To achieve this, we worked with a wide, warm spectrum of colors and focused on the playful.
Organic, toy-like shapes serve as image masks and give the website a playful, inviting aesthetic.